Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion

Author: Taylor & Francis Group

Publisher: Routledge

ISBN: 1032088559

Category: City promotion

Page: 206

View: 473

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Urban Events, Place Branding and Promotion
Language: en
Pages: 206
Authors: Taylor & Francis Group
Categories: City promotion
Type: BOOK - Published: 2021-06-30 - Publisher: Routledge

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the
Urban Events, Place Branding and Promotion
Language: en
Pages: 206
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2019-10-21 - Publisher: Routledge

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the
Place Event Marketing in the Asia Pacific Region
Language: en
Pages: 194
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2021-08-20 - Publisher: Routledge

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about
A Research Agenda for Event Impacts
Language: en
Pages: 320
Authors: Torre, André, Gallaud, Delphine
Categories: Business & Economics
Type: BOOK - Published: 2022-01-11 - Publisher: Edward Elgar Publishing

Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to
Postsocialist Shrinking Cities
Language: en
Pages: 392
Authors: Chung-Tong Wu, Maria Gunko, Tadeusz Stryjakiewicz, Kai Zhou
Categories: Science
Type: BOOK - Published: 2022-01-11 - Publisher: Routledge

This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the