Social Marketing to the Business Customer

Social Marketing to the Business Customer

Author: Paul Gillin

Publisher: John Wiley & Sons

ISBN: 9780470939734

Category: Business & Economics

Page: 272

View: 907

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Social Marketing to the Business Customer
Language: en
Pages: 272
Authors: Paul Gillin, Eric Schwartzman
Categories: Business & Economics
Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide
Social Marketing to the Business Customer
Language: en
Pages: 272
Authors: Paul Gillin, Eric Schwartzman
Categories: Business & Economics
Type: BOOK - Published: 2011-01-18 - Publisher: Wiley

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide
Marketing to the Social Web
Language: en
Pages: 272
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2009-03-27 - Publisher: John Wiley & Sons

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet
Visual Social Marketing For Dummies
Language: en
Pages: 336
Authors: Krista Neher
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: John Wiley & Sons

Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.
Built-In Social
Language: en
Pages: 224
Authors: Jeff Korhan
Categories: Business & Economics
Type: BOOK - Published: 2013-03-20 - Publisher: John Wiley & Sons

How to redesign your business for social relevance andprofitable success Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge