Pricing Tactics, Strategies, and Outcomes
Language: en
Pages:
Authors: Michael Waldman, Justin Pappas Johnson
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing Tactics, Strategies, and Outcomes
Pricing tactics, strategies, and outcomes. 1 (2007)
Language: en
Pages: 652
Authors: Michael Waldman
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing tactics, strategies, and outcomes. 1 (2007)
Pricing Tactics, Strategies, and Outcomes
Language: en
Pages: 606
Authors: Justin Pappas Johnson, Michael Waldman
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing Tactics, Strategies, and Outcomes
The Strategy and Tactics of Pricing
Language: en
Pages: 332
Authors: Thomas T. Nagle, Georg Müller
Categories: Business & Economics
Type: BOOK - Published: 2017-11-20 - Publisher: Routledge

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand
Handbook of Pricing Research in Marketing
Language: en
Pages: 616
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge