Pricing Tactics, Strategies, and Outcomes
Language: en
Pages: 1304
Authors: Michael Waldman, Justin P. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Pub

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and
Pricing Tactics, Strategies, and Outcomes
Language: en
Pages:
Authors: Michael Waldman, Justin Pappas Johnson
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing Tactics, Strategies, and Outcomes
Pricing tactics, strategies, and outcomes. 1 (2007)
Language: en
Pages: 652
Authors: Michael Waldman
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing tactics, strategies, and outcomes. 1 (2007)
Pricing Tactics, Strategies, and Outcomes
Language: en
Pages: 606
Authors: Justin Pappas Johnson, Michael Waldman
Categories: Pricing
Type: BOOK - Published: 2007 - Publisher:

Books about Pricing Tactics, Strategies, and Outcomes
Handbook of Pricing Research in Marketing
Language: en
Pages: 616
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge