Media Economics and Management

Media Economics and Management

Author: SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.)

Publisher: Routledge Chapman & Hall

ISBN: 113850596X

Category:

Page: 168

View: 523

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behavior, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film, and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and is marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalizing the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy, sociology as well as for professionals in media industries.
Handbook of Media Management and Economics
Language: en
Pages: 476
Authors: Alan Albarran, Bozena Mierzejewska, Jaemin Jung
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and
Management and Economics of Communication
Language: en
Pages: 523
Authors: M. Bjørn Rimscha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-05-18 - Publisher: Walter de Gruyter GmbH & Co KG

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history
Handbook of Media Management and Economics
Language: en
Pages: 750
Authors: Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Psychology Press

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately
Media Management and Economics Research in a Transmedia Environment
Language: en
Pages: 278
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association,
Management and Innovation in the Media Industry
Language: en
Pages: 288
Authors: Cinzia Dal Zotto, Hans van Kranenburg
Categories: Business & Economics
Type: BOOK - Published: 2008-12-28 - Publisher: Edward Elgar Publishing

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation