Language: en
Pages: 250
Pages: 250
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the
Language: en
Pages: 255
Pages: 255
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
Language: en
Pages: 272
Pages: 272
Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The
Language: en
Pages: 272
Pages: 272
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
Language: en
Pages: 245
Pages: 245
A 75th anniversary adaptation of the original landmark best-seller explains how to apply Carnegie's advice to a world driven by electronic communication devices, sharing advice on topics ranging from e-mail etiquette to cyber bullying. 75,000 first printing.
