How to Win Customers in the Digital World

How to Win Customers in the Digital World

Author: Peter Vervest

Publisher: Springer Science & Business Media

ISBN: 9783642571411

Category: Business & Economics

Page: 250

View: 823

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
How to Win Customers in the Digital World
Language: en
Pages: 250
Authors: Peter Vervest, Al Dunn
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the
How to Succeed in the Digital Age
Language: en
Pages: 300
Authors: Rupert Stadler, Walter Brenner, Andreas Herrmann
Categories: Political Science
Type: BOOK - Published: 2014-11-20 - Publisher: BoD – Books on Demand

It’s starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer’s new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists
Stickier Marketing
Language: en
Pages: 272
Authors: Grant Leboff
Categories: Business & Economics
Type: BOOK - Published: 2014-02-03 - Publisher: Kogan Page Publishers

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
Electronic Customer Relationship Management
Language: en
Pages: 224
Authors: Jerry Fjermestad, Nicholas C Robertson Jr
Categories: Business & Economics
Type: BOOK - Published: 2015-05-15 - Publisher: Routledge

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often
Market-Oriented Technology Management
Language: en
Pages: 418
Authors: Fred Y. Phillips
Categories: Business & Economics
Type: BOOK - Published: 2001-02-12 - Publisher: Springer Science & Business Media

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current