How to Win Customers in the Digital World

How to Win Customers in the Digital World

Author: Peter Vervest

Publisher: Springer Science & Business Media

ISBN: 9783642571411

Category: Business & Economics

Page: 250

View: 764

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
How to Win Customers in the Digital World
Language: en
Pages: 250
Authors: Peter Vervest, Al Dunn
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the
Stickier Marketing
Language: en
Pages: 255
Authors: Grant Leboff
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2014 - Publisher: Kogan Page Limited

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
How to Win Friends and Influence People in the Digital Age
Language: en
Pages: 272
Authors: Dale Carnegie Training
Categories: Business & Economics
Type: BOOK - Published: 2011-09-29 - Publisher: Simon and Schuster

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The
Stickier Marketing
Language: en
Pages: 272
Authors: Grant Leboff
Categories: Business & Economics
Type: BOOK - Published: 2014-02-03 - Publisher: Kogan Page Publishers

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
How to Win Friends and Influence People in the Digital Age
Language: en
Pages: 245
Authors: Dale Carnegie, Brent Cole, Dale Carnegie & Associates
Categories: Business & Economics
Type: BOOK - Published: 2011-10-04 - Publisher: Simon and Schuster

A 75th anniversary adaptation of the original landmark best-seller explains how to apply Carnegie's advice to a world driven by electronic communication devices, sharing advice on topics ranging from e-mail etiquette to cyber bullying. 75,000 first printing.