The Rhetorical Career of Cesar Chavez

The Rhetorical Career of Cesar Chavez

Author: John C. Hammerback

Publisher: Texas A&M University Press

ISBN: 1585443026

Category: Language Arts & Disciplines

Page: 320

View: 620

Although born into one of the least powerful segments of American society, César Chávez led the farm-labor movement to unprecedented heights. His powerful effect on audiences is well known, but award-winning scholars John C. Hammerback and Richard J. Jensen offer the first explanation of how Chávez achieved that effect. Although other studies of Chávez exist, none has examined so thoroughly his rhetoric nor analyzed in depth such a large number of Chávez's own texts—scores of which have previously been unstudied. Chávez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the very center of his career. By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chávez was able to identify with the character of his listeners. That identification induced many audience members to support Chávez's agenda for union activism. The authors have developed a model "to help explain Chávez's startling transformation of some audiences and persuasion of others." Hammerback and Jensen reveal that Chávez's world view motivated him to work tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse. The authors also demonstrate Chávez's surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators.
The Rhetorical Career of Cesar Chavez
Language: en
Pages: 320
Authors: John C. Hammerback, Richard J. Jensen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2003-04 - Publisher: Texas A&M University Press

Although born into one of the least powerful segments of American society, César Chávez led the farm-labor movement to unprecedented heights. His powerful effect on audiences is well known, but award-winning scholars John C. Hammerback and Richard J. Jensen offer the first explanation of how Chávez achieved that effect. Although
Cesar Chavez
Language: en
Pages: 160
Authors: Ilan Stavans
Categories: Biography & Autobiography
Type: BOOK - Published: 2010 - Publisher: ABC-CLIO

Labor leader, social justice advocate, Chicano leader, and humanitarian are only some of the multifaceted renderings of César Chávez. Ilan Stavans has compiled essays and first-person narratives that capture the multiple dimensions of this storied figure. To that end, Stavans's collection of timely articles separates fact from fiction, or as
Cesar Chavez
Language: en
Pages: 224
Authors: Richard Griswold del Castillo, Richard A. Garcia
Categories: Biography & Autobiography
Type: BOOK - Published: 1997-09-01 - Publisher: University of Oklahoma Press

Explores the growth and development of the farm labor organizer
Cesar Chavez
Language: en
Pages: 592
Authors: Jacques E. Levy
Categories: Biography & Autobiography
Type: BOOK - Published: 2013-11-30 - Publisher: U of Minnesota Press

Mexican-American civil rights and labor activist Cesar Chavez (1927–1993) comes to life in this vivid portrait of the charismatic and influential fighter who boycotted supermarkets and took on corporations, the government, and the powerful Teamsters Union. Jacques E. Levy gained unprecedented access to Chavez and the United Farm Workers in
Cesar Chavez
Language: en
Pages: 112
Authors: Kekla Magoon
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2011 - Publisher: ABDO

Traces the life of the civil rights leader, who fought for the rights of migrant workers and helped form the United Farm Workers union.