Advertising Law and Regulation

Advertising Law and Regulation

Author: Giles Crown

Publisher:

ISBN: 0406897700

Category: Advertising laws

Page: 592

View: 566

This invaluable guide is the only book to focus specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. Presented in three parts, Part I deals with general legal issues affecting advertising, for instance malicious falsehood and passing off; Part II deals with rules applicable to advertisements for particular products and services, for instance advertisements for alcoholic drinks, or to particular types or methods of advertising, such as advertising to children or on the Internet; and Part III covers the main regulatory bodies and their codes.Advertising Law and Regulation is an essential reference work that can save practitioners hours of research time by providing all the information in one handy source and offers expert legal guidance in a complex area of law.
Financial Services Advertising
Language: en
Pages: 264
Authors: Maxwell Barrett
Categories: Law
Type: BOOK - Published: 2008 - Publisher:

Financial Services Advertising: Law and Regulation is the first book to consider exclusively the legal, regulatory and the principal self-regulatory measures applicable to the publication of advertisements for financial products and services in Ireland, identifying what may, must, may not and cannot appear in such advertisements.
The Global Advertising Regulation Handbook
Language: en
Pages: 256
Authors: Mary Alice Shaver, Soontae An
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to
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The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but
Advertising Law and Regulation
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Type: BOOK - Published: 2020-04-09 - Publisher: Bloomsbury Professional

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